This is a video of David Cross, circa 2004, ranting about Fox’s inability to market Arrested Development. Obviously the show has had over seven years to grow its rabid fan-base, but don’t let that take away from the fact that Netflix has magnificently executed the marketing of the show’s return. The escalation of the whole thing has been beautiful. Just when I feel as though I’ve hit a fever pitch, Netflix does something else, and I get even more excited. And there’s still 10 more days to go! It’s like, my God, what is this feeling? It’s like my heart is getting hard.
I am boundlessly excited for these new Arrested Development episodes.